John & Susan Merrell
41390 Hwy 226
Scio, OR 97374
503-551-7219 (cell)
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Business Plan Outline

Farm business plans are divided into sections, but all of the sections are inter-related and draw upon one another in the construction of a well thought out plan. Information in each section should be concise and include an evaluation of the strengths, weaknesses, opportunities and threats which apply to the plan. Every farm is unique, in terms of location, soil quality, people, etc. A business plan should address all the points which are applicable to your farm.

Why a Farm Business Plan

  • Provides a guide for marketing, production, finance and personnel
  • Provides credibility to the farm and the skills of the owner/manager
  • Provides a guide for running the farm
  • An aide to estate planning
  • A road map to success
  • Provides an assessment of strength, weakness opportunities and threats both within the farm and from outside sources

Elements of a Business Plan

  • Overview
  • Marketing Plan
  • Personnel/Human Resources
  • Production Plan and Goals
  • Financial Plan
  • Business Goals
  • Appendix

Let’s take a look at the main elements of a business plan...

Alpaca Sales

"I am always telling you that it is all rubbish," she continued, turning a broad expanse of alpaca-covered back upon her audience. "I am always telling you that you are no more a count than Fischelowitz is a grand duke, that the whole thing is a foolish imagination which you have stuck into your head, as one sticks tobacco into a paper shell..."

- F. Marion Crawford
A Cigarette-Maker's Romance
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